Why Plumbing Company Blogs Often Fail (And How to Fix It)

It’s 2:00 AM on a Tuesday. A pipe bursts in a basement. The homeowner isn’t looking for a “premier plumbing solution.” They are looking for a hero to stop the water.

They grab their phone and type into Google with trembling hands.

If your website is just a digital business card, you might get the call—if you’re lucky. But if you have a blog that has already answered their questions and proven you know your stuff, you will get the call.

Yet, when I look at plumbing websites across the US, UK, and Canada, I see a graveyard. Abandoned blogs with three posts from 2019 about “The History of Copper Piping” or generic updates about the company picnic.

Boring. Useless. And a total waste of money.

Most plumbing blogs fail because they are written for other plumbers, not for customers. They lack the local grit and the straight talk that makes a homeowner trust a stranger with their home.

If you’re tired of paying for expensive leads and want to own your market organically, we need to fix your strategy.

Too busy running the vans to write blog posts? We write authoritative content for trades just like yours. Click here to contact Krafted Copy.

Mistake #1: Writing About “Plumbing” Instead of “Problems”

Here is the hard truth: Nobody cares about plumbing.

People care about not having sewage in their hallway. They care about hot showers. They care about low water pressure.

The biggest reason plumbing blogs fail is that they answer questions nobody is asking.
Many plumbers write things like:

• “The Benefits of PEX vs. Copper.”
• “New Hydro-Jetting Technology Explained.”

While that’s nice, your customer isn’t searching for that. They are searching for:

• “Why is my toilet making a gurgling sound?”
• “Water heater leaking from the bottom—help!”
• “Rotten egg smell in bathroom.”

The Fix: Be the Troubleshooter

Your blog needs to sound like your best dispatcher. If you get five calls a week about frozen pipes, write the ultimate guide to thawing them safely.

When you answer the specific question a user types into Google, you catch them right when they are stressed out. You give them value before asking for a dime. That builds the kind of trust that turns a reader into a customer for life.

Mistake #2: Ignoring Your Location (The “Local” Factor)

You aren’t competing with Wikipedia. You aren’t trying to be the world’s leading expert on water mains. You just need to be the expert on water mains in your city.

A post titled “How to Fix a Leaky Faucet” is almost useless. You are competing with Home Depot, Lowe’s, and massive global sites. You will never beat them.

The Fix: Get Hyper-Local

This is your secret weapon. You need to talk about your specific area.

• Don’t write: “How to Winterize Your Hose Bibs.”

• Do write: “How [City Name] Winters Destroy Outdoor Faucets (And How to Protect Them).”

• Don’t write: “Dealing with Hard Water.”

• Do write: “Why the Water in [Neighborhood/County] is Ruining Your Dishwasher.”

Mention local landmarks. Mention the age of the homes in your service area (e.g., “If you live in one of the Victorian homes in [District], your clay pipes might be ticking time bombs”).

When Google sees you mentioning specific local details, it understands that you are a real local business. So, when someone nearby searches “plumber near me,” Google pushes your site to the top.

Mistake #3: The “Wall of Text” (Boring Your Reader)

Plumbing is technical. It involves code, math, and physics. But your blog post shouldn’t read like a codebook.

If a potential client lands on your page and sees a giant block of grey text, they hit the “Back” button immediately. Google sees that and assumes your site isn’t helpful.

The Fix: Write for Skimmers

Most people finding you are on a mobile device, likely standing in a puddle of water. They need answers fast.

• Use Bullet Points: Perfect for “warning signs” or lists of tools.
• Short Paragraphs: Keep it to 2-3 sentences. It keeps them scrolling.
• Bold Key Info: Highlight the safety warnings or the “Call Us” moments.
• Use Images: Real photos of your team working on a similar problem beat stock photos every time.

Make it easy for them. If you make them work to read it, you lose them.

Is your current blog putting potential clients to sleep? Let us inject some life into your content. Contact Krafted Copy today.

Mistake #4: Being Afraid of DIY Advice

I hear this constantly: “If I tell them how to fix it, they won’t hire me!”

That is thinking small.

The reality is there are two types of people:

1. The Die-Hard DIYer: They will never hire you anyway. They will watch YouTube videos until they fix it or flood their house.
2. The Busy Homeowner: They want to know what is wrong, but they don’t actually want to get their hands dirty.

The Fix: Give Away the Secrets

Write the guide on how to unclog a sink drain. Be detailed. Be helpful.

Why? Because halfway through reading about removing the P-trap, finding a bucket, and dealing with the “hair sludge,” the Busy Homeowner is going to say, “You know what? I don’t want to do this.”

And who is right there, at the bottom of the post, with a “Book Now” button? You are.

By showing them exactly what is involved, you prove that it’s dirty, difficult work best left to a pro.

Mistake #5: Sounding Like a Robot

“We pride ourselves on excellence and integrity in the residential sanitation sector.”

Yawn. Who talks like that?

People buy from people. Plumbing is intimate; you are entering someone’s bathroom or kitchen. If your blog sounds like a corporate press release, people put their guard up.

The Fix: Be Human

Write like you talk.

• Use humor. (Plumbing has plenty of room for jokes).
• Share war stories. “Last week, we pulled a child’s toy out of a main line in [City]…”
• Show empathy. Acknowledge that plumbing problems are expensive and stressful.

When you sound like a real human being, you build a connection. In the trades, relationships are everything.

Mistake #6: Leaving Them Hanging (No CTA)

You write a great article. The reader is impressed. They learned something. And then… the article just ends.

You didn’t tell them what to do next.

The Fix: The “Safety Net” Call to Action

Every single post needs to end with a clear instruction. But don’t just say “Call us.” Give them a reason.

Try this:
“Hopefully, this guide helped you clear that clog. But if the water still isn’t draining, or if you just don’t want to deal with the mess, we’re here to help. We have trucks in [City] right now. Call us at [Number] and we’ll get things flowing again.”

Position yourself as the safety net for when their DIY efforts fail.

Mistake #7: Being Inconsistent

This is the silent killer. You post three times in January, get busy, and don’t post again until November.

Google hates this. It looks like your business is closed or lazy. It is better to post one high-quality article every month than to post four times a week and then quit.

The Fix: Match the Weather

You need a plan. You need to know that in October, you are writing about heating systems. In March, you are writing about sump pumps for the rainy season. In November, you are writing about garbage disposals (because of Thanksgiving dinner scraps).

Match your topics to the weather outside, and you’ll always be relevant.

Your Blog is Your Apprentice

Think of your blog as an apprentice that works for free, never sleeps, and never takes a sick day.

It’s out there on the internet, greeting customers, answering their questions, showing them that you know your trade, and gently guiding them to call your number.

But an apprentice needs training. If you ignore it, it does nothing. If you invest in it—by giving it high-quality, local content—it will become your top earner.

You know pipes. You know how to run a business. You probably don’t have the time to sit down and type out 2,000 words about tankless water heaters.

That is exactly what we do. At Krafted Copy, we build authoritative, human-sounding content for service businesses in the US, UK, and Canada. We know the difference between a snake and a hydro-jet, and we know how to make Google love your website.

Stop letting your website gather dust. Let’s turn it into a lead-generation engine. Click here to contact us and get a custom content strategy today.