KraftedCopy
Social Media Copy

Tap. Send. Smile.

HomePortfolios Tap. Send. Smile.

Sample Social & Ad Copy

Here is how these principles come together in ready-to-post copy.

Post 1: Instagram Feed Post (User Growth Ad)

  • Image/Video: A bright, energetic video showing friends at brunch. One person pays the bill, and the others quickly send their share on QuickPay. Text overlay: “Split the bill. Not the friendship.”

  • Caption:
    That awkward moment when the check arrives? Gone. 😎

    With QuickPay, you can split anything in seconds—from brunch to bills to that group birthday gift.

    No more mental math. No more IOUs. Just tap, send, and get back to the good times.

    Join over 1 million people making money moves, minus the drama.

    #QuickPay #TapSendSmile #PayFriends #MoneyMadeSimple #Fintech #EasyPayments

  • CTA: Download QuickPay for free! Link in bio.

Post 2: X / Twitter Post (Witty & Relatable)

  • Copy:
    Bank transfer: 3-5 business days.
    QuickPay transfer: 3-5 seconds.

    Your time is valuable. Stop wasting it. #TapSendSmile

  • CTA: (No hard CTA, focuses on brand awareness and engagement)

Project Name
Tap. Send. Smile.
Client
QuickPay — a peer-to-peer payment app
Our Role
Wrote social captions and ad copy for product launches and user growth campaigns
Share
Tags
EngagementInfluencersMarketingSocialMedia

Post 3: TikTok / Instagram Reel (Problem/Solution)

  • Video:
    • (0-3s) A person types a text message looking stressed: “Hey! Just a reminder about that $25 for dinner…” with trending audio about anxiety.
    • (4-8s) A quick cut to the QuickPay app showing a simple, friendly payment request being sent. The user looks relieved.
    • (9-12s) The friend receives the request and pays it instantly with a tap. Both people are shown smiling.
  • On-screen text: “Stop sending these texts. Start sending these instead.”
  • Caption:
    The awkward money text is officially cancelled. 🙅‍♀️ Send a friendly reminder (or your share of the rent) without the stress.
  • CTA: Download QuickPay and keep your friendships awesome. #MoneyTips #Fintech #SplitTheBill #Awkward #QuickPay

Post 4: Facebook Ad (Targeting Older Millennials)

  • Image: A clear, simple graphic showing “Traditional Bank: 7 Steps, Hidden Fees, 3-Day Wait” crossed out, next to “QuickPay: 3 Steps, No Fees, Instant” with a checkmark.

  • Headline: Stop Waiting. Start Paying the Smart Way.

  • Body:
    Tired of clunky banking apps and waiting days for your money to transfer? Life’s too short for that.

    QuickPay lets you pay anyone, anytime, instantly and without fees. It’s the simple, secure way to manage your money and pay your people.

    ✅ Settle up for concert tickets
    ✅ Split household bills with ease
    ✅ Send a last-minute birthday gift

    Ready for an upgrade?

  • CTA: Learn More

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