Money Moves
Campaign Overview: “Money Moves”
- Client: FinEdge
- Objective: Promote the launch of three new features (Smart Goals, Bill Split Pro, and Cashback Rewards) to drive user re-engagement and adoption.
- Target Audience: All existing users (both active and lapsed).
- Core Logic: A narrative journey from curiosity to action.
- Hype & Intrigue: Tease the upcoming update to build anticipation.
- The Big Reveal: Announce the new features, focusing on user benefits.
- Social Proof & Deep Dive: Show the features in action with a relatable use case.
- Urgency & Incentive: Drive immediate adoption with a limited-time offer.
Sequence 1: The Teaser – “Something Big is Coming”
Purpose: To generate curiosity and anticipation. This email primes users to be receptive to the upcoming announcement without giving everything away. It’s all about creating intrigue.
Key Message: Your favorite money app is about to get a major upgrade that will change how you manage your money.
Call to Action (CTA): Low-friction engagement. “Keep an eye on your inbox.”
Subject Line Options (for A/B testing):
- A: Get ready, [First Name]. A smarter FinEdge is coming.
- B: Pssst… Your wallet is about to get an upgrade.
- C: Coming Soon: The biggest update to FinEdge. Ever.
Email Body:
(Header Image: A sleek, partially blurred image of the new app interface or an abstract graphic with the FinEdge logo and a “Coming Soon” text overlay.)
Hi [First Name],
At FinEdge, our mission has always been to make managing your money simple, seamless, and even a little bit fun.
But what if it could be even smarter?
What if your app didn’t just track your spending, but actively helped you achieve your biggest goals? What if splitting bills with friends became effortless? And what if you got rewarded just for managing your money well?
Something new is on the horizon. We’re putting the finishing touches on our most powerful update yet, designed to help you make bigger, better Money Moves.
Stay tuned. You’ll be the first to know.
Best,
The FinEdge Team
Sequence 2: The Big Reveal – “Your Upgraded App is Here!”
Purpose: To clearly and excitingly announce the new features. This email focuses on the core benefits for the user, answering the question, “What’s in it for me?”
Key Message: We’ve launched three powerful new features—Smart Goals, Bill Split Pro, and Cashback Rewards—to help you save, share, and earn effortlessly.
Call to Action (CTA): Drive users to update the app and explore the new features.
Subject Line Options:
- A: It’s here! Meet your new superpowers in FinEdge.
- B: [First Name], your FinEdge app just got a major upgrade.
- C: Introducing Smart Goals, Bill Split Pro & Cashback Rewards!
Email Body:
(Header Image: A vibrant graphic showcasing icons for the three new features.)
Hi [First Name],
The wait is over. The next evolution of FinEdge is here, and it’s ready for you.
Welcome to an app that works harder, so you don’t have to. We’ve just rolled out three game-changing features to help you master your financial world.
Meet Your New Toolkit:
🎯 Smart Goals
Stop just dreaming, start achieving. Set a goal (like “Trip to Bali” or “New Laptop”), and FinEdge will help you create a plan and automate your savings. Your goals are now on autopilot.
(Simple GIF showing the Smart Goal setup process)
💸 Bill Split Pro
No more awkward “who owes what” conversations. Split restaurant bills, rent, or vacation costs with friends—even if they’re not on FinEdge. We’ll do the math and even send the reminders for you.
(Simple GIF showing a bill being split among contacts)
💰 Cashback Rewards
Get paid to pay. Use your FinEdge card for your daily purchases at participating merchants and earn real cash back, sent directly to your account. It’s that simple.
(Visual of a notification: “You just earned $2.50 cashback!”)
This is more than just an update; it’s a new way to move your money forward.
[Large, Prominent CTA Button] Explore the New FinEdge Now
Ready to make your next Money Move? Update your app today.
Cheers,
The FinEdge Team
Sequence 3: The Deep Dive – “Real Life, Made Easier”
Purpose: To combat user inertia by demonstrating a practical, relatable use case. This email moves from what the features are to how they solve a real-world problem, building confidence and encouraging trial.
Key Message: See how easily you can use the new FinEdge features to handle everyday financial situations, like a group dinner.
Call to Action (CTA): Encourage the user to try a specific feature.
Subject Line Options:
- A: Tired of chasing friends for money? 💸
- B: Here’s how to use Bill Split Pro on your next night out.
- C: Sarah just paid for dinner… and got paid back by midnight.
Email Body:
(Header Image: A lifestyle photo of friends enjoying a meal together.)
Hi [First Name],
Remember that group dinner last weekend? The food was great, but figuring out the bill was… a headache.
- “Wait, I only had a salad.”
- “Can you spot me? I’ll get you back.”
- “Who paid the tip?”
It’s a familiar story. But it doesn’t have to be.
Here’s how that same dinner goes with the new FinEdge:
- You pay the bill with your FinEdge card. Ding! You instantly earn 2% Cashback on the total amount.
- You open FinEdge, tap on the transaction, and select Bill Split Pro.
- You add your friends from your contacts and easily assign what each person owes. FinEdge sends them a notification and a simple payment link.
- By the time you get home, the money is already in your account. The cash you earned is a nice little bonus.
That extra cashback you just earned? You can sweep it directly into your “Weekend Fun” Smart Goal.
See? One transaction, three features, zero stress.
Ready to be the hero of your friend group?
[CTA Button] Try Bill Split Pro on Your Next Outing
Make your money work for you,
The FinEdge Team
Sequence 4: The Final Push – “Your Bonus is Waiting”
Purpose: To drive immediate conversion for users who haven’t yet engaged. This email uses urgency (a limited-time offer) and a direct incentive to overcome procrastination.
Key Message: Try one of the new features this week and we’ll give you a $5 bonus to kickstart your savings.
Call to Action (CTA): A direct, urgent call to claim the offer.
Subject Line Options:
- A: A $5 bonus for you, [First Name]. (Ends Friday)
- B: Don’t miss out: A special offer for trying our new features.
- C: Final Reminder: Your FinEdge bonus expires soon.
Email Body:
(Header: A bold, simple graphic: “$5 BONUS”)
Hi [First Name],
We’ve seen thousands of users already crushing their goals and earning rewards with the new FinEdge features. We want to make sure you get to experience it, too.
So, we’re giving you a little nudge.
For this week only, get a $5 bonus when you try one of our new features.
Here’s how to claim it (it takes 60 seconds):
- Open FinEdge and tap on the “Goals” tab.
- Create your first Smart Goal for $50 or more (e.g., “Rainy Day Fund”).
- We’ll instantly drop a $5 bonus into your FinEdge account to get you started.
That’s it. A free $5 just for planning for your future.
This offer is our way of saying thank you and helping you make your first Money Move with the new tools. But it’s only available until Friday, [Insert Date].
Don’t leave free money on the table.
[Urgent CTA Button] Claim Your $5 Bonus Now
Let’s get this done,
The FinEdge Team